AI-written content has a signature: over-structured, over-polished, and written by nobody in particular. It all sounds the same because it is the same, and it is doing less for your business than you probably think.
My Blog
Welcome to my blog, where I share practical advice on websites, hosting, SEO, content and digital support. No jargon, no fluff — just ideas and insights to help your business online.
Where pets are welcome | Pet-Friendly Holiday Home Directory Rebuild
Where pets are welcome had been offline for several years. The old site ran on expensive software the client no longer needed. We rebuilt it from scratch with a custom directory plugin, an automated property feed, and nearly 30,000 listings at launch.
The Decline of Facebook and the Rise of AI Search: Why You Need a Website
For years, a Facebook page was enough for many small businesses. Post an update, your followers see it, job done. That model has not just declined, it has largely stopped working. And the rise of AI-driven search has added a second problem that Facebook cannot solve at all.
Why Your Website Traffic Numbers Might Be Lying to You
You check your stats and the traffic looks steady. But the enquiries are not there to match it. Before you change your marketing or redesign your site, it is worth asking whether the data itself is the problem.
AI Crawlers, Firewalls and Who Is Actually Visiting Your Website
AI bots are crawling websites and copying content into their language models. Not just headlines, but whole blog posts, service pages, and anything else they can reach. In most cases it happens without permission and without credit. Here is what that means for your site.
The Hidden Costs of Not Maintaining Your Website Properly
Most businesses treat their website as a one-off job. Build it, launch it, move on. The problems that come from leaving a site unattended rarely announce themselves until the damage is already done.
SEO Is Dead, According to Google. Or Is It?
The “SEO is dead” headlines have been doing the rounds since Google started rolling out AI Overviews. Some of it is worth paying attention to. A lot of it is noise. Here is the more useful version.
Clear Doesn’t Mean Boring: Why Your Business Writing Needs Both
Most business writing is dull not because the business is dull, but because somewhere between thinking something and publishing it, the personality got edited out. Clarity and character are not in competition. They work better together.
GEO: What the Shift to AI Search Actually Means for Your Website
The term GEO is doing the rounds, and like most new acronyms it has attracted more noise than clarity. Here is what is actually happening with AI-driven search, and what it means for websites like yours.
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