For around three months I have been dealing with persistent redirect errors in Google Search Console across multiple sites. Every redirect tests correctly. The live URL test passes every time. The actual Googlebot crawl fails every time. This is what three months of testing actually showed.
For years, a Facebook page was enough for many small businesses. Post an update, your followers see it, job done. That model has not just declined, it has largely stopped working. And the rise of AI-driven search has added a second problem that Facebook cannot solve at all.
You check your stats and the traffic looks steady. But the enquiries are not there to match it. Before you change your marketing or redesign your site, it is worth asking whether the data itself is the problem.
AI bots are crawling websites and copying content into their language models. Not just headlines, but whole blog posts, service pages, and anything else they can reach. In most cases it happens without permission and without credit. Here is what that means for your site.
Most businesses treat their website as a one-off job. Build it, launch it, move on. The problems that come from leaving a site unattended rarely announce themselves until the damage is already done.
The “SEO is dead” headlines have been doing the rounds since Google started rolling out AI Overviews. Some of it is worth paying attention to. A lot of it is noise. Here is the more useful version.
Most business writing is dull not because the business is dull, but because somewhere between thinking something and publishing it, the personality got edited out. Clarity and character are not in competition. They work better together.
The term GEO is doing the rounds, and like most new acronyms it has attracted more noise than clarity. Here is what is actually happening with AI-driven search, and what it means for websites like yours.
Most charities and voluntary organisations are running on outdated tools, not because they cannot afford better ones, but because nobody has told them they can get them for free. Both Microsoft and Google run dedicated programmes for registered nonprofits, and the difference they make is significant.
