Analytics and Website performance
Understanding how your website performs is the key to improving it. I work with businesses in Bewdley, Stourport, Kidderminster and across the Wyre Forest to bring clarity to what’s working — and what isn’t.Using tools like Google Analytics 4, Matomo, Microsoft Clarity and Search Console, I build a clear picture of how users interact with your site. But I don’t just hand over a dashboard — I help you interpret the data, apply it, and make smarter decisions.
That might mean reviewing your content strategy based on high and low-performing pages, improving landing page flow, or uncovering missed opportunities in local SEO. With tools like Clarity and Looker Studio, I also provide session recordings, heatmaps and custom reporting to bring your traffic data to life.
If you run an ecommerce or service-based business, I can integrate real-world data from platforms like Power BI — showing how your website supports (or holds back) actual business outcomes. We’ll measure what matters, not just the vanity numbers.
Speed audits, Core Web Vitals checks and structural reviews are often included — plus A/B testing where needed. I’ll make sure your setup gives you meaningful insights without overwhelm.
Whether you’re new to analytics or want a deeper look into how your digital presence performs, I’ll help you make sense of it — with practical, jargon-free advice.
For local businesses, this often goes hand in hand with content improvements and website updates to turn insights into action.
What I Offer
Google Analytics (GA4) Setup
Configure GA4 the right way, with custom events, goals, filters and cross-domain tracking.
Core Web Vitals Review
Understand how your site scores in Google's performance metrics — and what needs improvement.
Google Search Console Setup
Get visibility into search performance, indexing issues and page-level health — no setup guesswork.
Traffic Reporting & Insights
Monthly or one-off reports that give you useful takeaways, not vanity metrics.
Performance & Speed Audits
Identify what's slowing your site down and get practical advice to fix it.
One-Off or Ongoing Support
No contracts. Help when you need it, whether it's a single review or monthly monitoring.
Need help understanding your site’s performance? Let’s review it together.
My Approach to Analytics
01
Setup That’s Solid
- GA4 installed and configured properly
- Search Console integrated & verified
- Events, conversions and filters aligned
02
Reports That Matter
- Clear reporting on real user activity
- SEO and performance insights
- No fluff — just useful data
03
Support You Understand
- No jargon — I explain what it all means
- Recommendations you can action
- Ongoing help or one-off audits
The Analytics Process
Clear setup, clear insights — I make performance tracking work for your business.
We discuss what you want to track and improve
I audit your current setup or install GA4 and GSC
You get reporting, recommendations and fixes
Let's Chat
Free consultation to assess your needs
Hands-on help with GA4, Search Console and speed testing
Clear takeaways, not just metrics
Ongoing help available — but never required
Frequently Asked Questions
What platforms do you use for tracking?
I use Google Analytics 4 (GA4), Matomo, Microsoft Clarity, Search Console and performance tools like Lighthouse and GTmetrix. Depending on your needs, I can also include session recording, heatmaps and custom dashboards.
Can you help if my GA4 setup is broken?
Yes — I audit and fix broken setups all the time, especially where Universal Analytics was poorly migrated.
Will you show me how to use the data?
Definitely. I provide reports you can understand and walk through what it means for your business.
Do you offer ongoing reporting?
Yes. I can provide monthly or quarterly reports with insights and action points.
Can you help with Core Web Vitals?
Yes — I assess how your site performs and advise what to fix for better SEO and UX.
Is this just for WordPress sites?
No — I work with WordPress, Joomla, static sites and most CMS platforms.
Why Choose Paul James Digital?
Independent & Direct: Based in the West Midlands. No call centres, no outsourcing.
No-Nonsense Support: I don’t upsell. I focus on what’s right for your business, not what makes me more money.
SEO & Performance: Built with clean HTML, CSS and PHP, your site will load fast and perform well in search.
Flexible Service: Need me once a year, every month, or just in emergencies? I’ll work around what suits you.
Full Ownership: You’ll get a website that’s truly yours, with no hidden fees or restrictions.