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GEO: What the Shift to AI Search Actually Means for Your Website

GEO: What the Shift to AI Search Actually Means for Your Website

by Paul James | May 2, 2025 | My Blog

The term Generative Engine Optimisation, or GEO, is doing the rounds and like most new acronyms it has attracted more noise than clarity. Some of what has been written about it is useful. A lot of it is people repackaging things they were already selling. Here is the...

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I'm Paul. I build websites, sort out the technical SEO that stops people finding them, and keep everything running afterwards. Based in Kidderminster, Worcestershire. You deal with me directly, from first conversation to the work being done.

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