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SEO Is Dead, According to Google – But Here’s What Still Matters

SEO Is Dead, According to Google – But Here’s What Still Matters

by Paul James | May 27, 2025 | My Blog

Google’s recent announcements around AI Overviews have changed how search works. The traditional approach to SEO – writing blog posts packed with keywords and hoping to rank – is no longer enough. AI now sits at the top of the search results, summarising content...

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I'm Paul. I build websites, sort out the technical SEO that stops people finding them, and keep everything running afterwards. Based in Kidderminster, Worcestershire. You deal with me directly, from first conversation to the work being done.

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